Senior Brand Specialist

JOB SUMMARY

The Senior Brand Specialist will play a strategic and operational role in driving brand growth and consistency for

key solar energy brands within the Distribution Business Unit. This role requires a deep understanding of B2B and

B2C brand positioning in the renewable energy and electronics sectors. The successful candidate will be

responsible for managing multi-brand marketing efforts, coordinating product launches, and ensuring unified

brand representation across all channels and partners.

DUTIES AND RESPONSIBILITIES

● Brand Management & Execution

○ Develop and implement brand strategies for solar products, batteries, and other products under

distribution

○ Ensure brand guidelines are consistently applied across all touchpoints (online, offline,

merchandising, etc.)

○ Localize and adapt global brand content to fit regional market trends and cultural nuances

○ Drive initiatives that increase brand awareness, customer trust, and market penetration

● Campaign & Content Development

○ Plan and execute integrated marketing campaigns including digital, trade, retail, events, and

reseller programs

○ Coordinate the creation of brand materials—catalogs, brochures, POS materials, presentations,

digital assets

○ Collaborate with digital and creative teams to develop content tailored for target customer

segments (installers, distributors, end-users)

● Product Launches & Communication

○ Lead or support product introductions for new SKUs across assigned brands in alignment with

sales and marketing goals

○ Ensure timely availability of launch assets—datasheets, sales kits, videos, technical briefs

○ Coordinate with principals and suppliers to align messaging and technical accuracy

● Market Research & Competitive Analysis

○ Monitor market trends, competitor positioning, pricing, and promotional tactics

○ Generate actionable insights and recommendations to adjust brand tactics and capture

opportunities

○ Track customer feedback, market sentiment, and product performance for continuous

improvement

● Vendor & Partner Management

○ Act as the primary liaison with brand principals and marketing representatives of partner

brands

○ Manage the co-branding and cooperative marketing processes with vendors and agencies

○ Track and report on usage of brand marketing funds, rebates, and MDF (Market Development

Funds)

● Performance Monitoring & Reporting

○ Define and track brand KPIs including awareness, engagement, and contribution to sales

○ Provide regular reporting and presentations to leadership with strategic recommendations

○ Manage budgets and timelines related to brand projects and campaigns

SKILLS AND QUALIFICATIONS

● Education

○ Bachelor's degree in Marketing, Communications, Business Administration, or a related field

required

○ MBA or relevant postgraduate qualification is a plus

● Experience

○ Minimum 5+ years of progressive experience in brand management, marketing, or strategic

communications, preferably within the renewable energy, electronics, or tech distribution

sectors

○ Proven track record managing multi-brand portfolios across B2B and B2C channels

○ Experience with product launches, campaign development, and partner/vendor marketing

collaboration

○ Background in managing co-branded marketing efforts and market development funds (MDF) is

strongly preferred

● Strategic & Technical Competencies

○ Brand Strategy & Execution: Deep understanding of brand positioning, identity systems, and

go-to-market execution across traditional and digital platforms

○ Campaign & Content Development: Skilled in conceptualizing and executing integrated

marketing campaigns across paid, owned, and earned media

○ Market Intelligence: Proficient in competitive analysis, market segmentation, and leveraging

insights to drive brand differentiation and tactical adjustments

○ Data-Driven Decision Making: Ability to analyze KPIs (brand awareness, engagement, ROI) and

translate data into actionable strategies

○ Project Management: Demonstrated ability to lead cross-functional initiatives with multiple

stakeholders, manage tight deadlines, and prioritize tasks effectively

● Tools & Platforms

○ Proficient in marketing and analytics tools such as Google Analytics, HubSpot, Salesforce,

Mailchimp, Meta Business Suite, or equivalent

○ Working knowledge of design and content tools like Adobe Creative Suite, Canva, Figma, etc.

○ Comfortable using project management tools (e.g., Asana, Trello, )

● Interpersonal & Soft Skills

○ Exceptional communication skills—both written and verbal—with a strong attention to detail

and tone of voice alignment

○ Creative thinker with a proactive approach to problem-solving and innovation in brand

storytelling

○ Collaborative team player who thrives in cross-functional environments and can liaise

effectively with internal stakeholders and external partners

○ Adaptable and resilient, able to pivot strategies in response to market changes, shifting

priorities, or stakeholder feedback

Job Type: Full-time

Pay: Php28, Php35,000.00 per month

Benefits:

• Health insurance
• Life insurance

Work Location: In person