Media Buyer

3 days ago

Baguio City, Cordillera, Philippines Phoenix Support Services Full time ₱30,000 - ₱60,000 per year
Job Description
About the Role

We are looking for a strategic and results-driven Media Buyer to join our marketing team. The ideal candidate has a strong understanding of media planning, negotiation, and campaign optimization across digital and traditional channels. You will play a key role in ensuring our advertising campaigns reach the right audience at the right time - and deliver measurable results.

Key Responsibilities
  • Plan, negotiate, and purchase media space across digital, social, print, TV, radio, or OOH channels.
  • Collaborate with marketing and creative teams to develop effective media strategies that align with campaign objectives.
  • Conduct market and audience research to identify optimal media opportunities and placements.
  • Set up, monitor, and optimize campaigns to maximize ROI and achieve key performance metrics (CTR, CPC, CPA, etc.).
  • Manage campaign budgets, ensuring efficient allocation and cost control.
  • Maintain relationships with media vendors, platforms, and partners to secure competitive rates and added value.
  • Prepare regular reports on campaign performance, insights, and recommendations for improvement.
  • Stay informed on industry trends, emerging platforms, and new buying technologies.
Requirements
Requirements
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Proven experience as a Media Buyer, Media Planner, or similar role (agency or in-house).
  • Hands-on experience with media platforms such as Google Ads, Meta Ads Manager, Programmatic DSPs, or other ad networks.
  • Strong analytical, negotiation, and communication skills.
  • Ability to manage multiple campaigns, deadlines, and budgets simultaneously.
  • Detail-oriented with a data-driven mindset and a passion for optimizing results.
Preferred Qualifications
  • Experience with both digital and traditional media buying.
  • Familiarity with tools such as Google Analytics, SEMrush, or similar analytics platforms.
  • Certification in Google Ads, Meta Blueprint, or programmatic advertising (a plus).

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