Digital Marketing Manager
4 days ago
We're looking for a Digital Marketing Manager to join our Marketing & Communications team. In this role, you'll own our digital presence – from social media and email campaigns to SEO and web analytics – ensuring our story reaches the right audiences, in the right places, at the right time.
SPECIFIC DUTIES AND RESPONSIBILITIES
· Manage and optimize digital channels: website, social media, email marketing, SEO, paid campaigns, and find opportunities where we can push B2B marketing and B2candidate initiatives
· Create digital recruitment strategies in close collaboration with the Recruitment Marketing Team
· Conceptualize, create and schedule (together with Social Media Specialist) engaging content in collaboration with your Brand and Communications colleagues.
· Track and analyze KPIs to measure performance, providing actionable insights and recommendations.
· Manage dashboards and reporting to keep leadership informed of campaign impact.
· Support the rollout of brand marketing and external communications campaigns across digital platforms.
· Stay ahead of trends and propose innovative digital tactics (new formats, emerging platforms).
· Ensure consistency in tone, look, and feel across all digital touchpoints.
· Will deliver the following:
o Monthly analytics report for leadership (KPIs, insights, recommendations).
o Content calendar for digital channels, integrated with brand and internal campaigns.
o Performance-optimized campaigns (SEO updates, social posts, ad campaigns).
o Audience insights (who engages, on which channels, and why).
Core Competencies
· years' experience in digital marketing or a related role.
· Strong knowledge of social media management tools (Hootsuite, Sprout, Buffer) and CMS platforms (WordPress, Squarespace, Drupal, Webflow).
· Familiarity with SEO/SEM practices and tools (Google Analytics, Google Ads, SEMrush, etc.).
· Basic knowledge of HTML/CSS and ability to make web updates and optimize landing pages with light coding (formatting, embedding videos, fixing simple errors, creating pages, posting and updating copy, swapping visuals).
· Experience with marketing platforms/automation integrations (HubSpot, Mailchimp tracking pixels, analytics tags).
· Excellent writing and editing skills adapted to digital channels.
QUALIFICATIONS
Educational Qualification/s
- With a Bachelor's degree in Marketing, Business Administration, Journalism, Communications or equivalent
- Masters degree and digital marketing course equivalent a plus
Work Conditions
· Hybrid – 3x-4x a week onsite (Taytay Rizal)
· Mid-shift (3PM-12AM)
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