Marketing Manager

4 days ago

Makati City, National Capital Region, Philippines Future First Talents Full time ₱1,200,000 - ₱2,400,000 per year

Job Title:
Marketing Manager

Location:
Makati City

Industry:
E-Commerce

Job Summary

We are seeking a highly driven and creative
Marketing Manager
to lead our marketing initiatives both online and on-ground. The ideal candidate will have proven experience in
digital marketing, events management, partnerships, and brand growth strategies
. This role will be responsible for developing and executing integrated marketing plans that drive traffic, increase brand awareness, and boost sales for our e-commerce business.

Key Responsibilities

1. Marketing Strategy & Planning

  • Develop and implement comprehensive marketing strategies to achieve sales and brand objectives.
  • Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
  • Manage the marketing budget and ensure efficient allocation of resources.

2. Digital Marketing

  • Oversee the execution of online campaigns including social media, paid ads, SEO/SEM, email marketing, and influencer collaborations.
  • Track and analyze digital campaign performance using analytics tools and adjust strategies for optimal ROI.
  • Ensure consistent brand presence across all digital platforms.

3. On-Ground Marketing & Events

  • Plan, organize, and execute events, pop-up activations, trade shows, and experiential marketing initiatives.
  • Collaborate with internal teams and external vendors for smooth event execution.
  • Drive community engagement through creative offline initiatives.

4. Partnerships & Collaborations

  • Identify and build relationships with strategic partners, media outlets, and influencers.
  • Negotiate and manage partnerships to boost brand visibility and expand reach.

5. Brand Management & Content

  • Oversee content creation and ensure alignment with brand identity and voice.
  • Maintain brand consistency in all marketing channels and communications.
  • Monitor customer feedback and market perception to strengthen brand reputation.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Minimum 5 years of experience
    in marketing, preferably in e-commerce or retail.
  • Proven track record in
    both digital and on-ground marketing campaigns
    .
  • Strong knowledge of social media platforms, SEO/SEM, email marketing, and event management.
  • Excellent communication, negotiation, and project management skills.
  • Creative, strategic thinker with strong analytical abilities.
  • Ability to work in a fast-paced, results-driven environment.

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