Program Design Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description
The Program Design Manager for Channel Management is responsible for developing and implementing strategies to optimize channel partner relationships and drive revenue growth. This role involves designing programs and initiatives to support channel partners, ensuring alignment with organizational goals and objectives.

Duties And Responsibilities
Oversee Trade Marketing functions related to one of the following channels:

• National Sales
• Affinity
• On-Line
• PTS
• Stores
• Retailer Channels

Ensures The Following Are Done

• Leads update / alignment and review to include:
• channel/trade insights
• competitive updates
• Brand offers and Brand Reviews.
• Program Review to cover per channel/sub channel performance
• updated channel profiles and sub channel behavior

Correlates available information to ensure creation, implementation of the right program for the right channel /market

Provides feedback on market response on program implemented

• Crafts and develops channel initiated promos and Customize Brand initiated programs

Creates quarterly promos/programs

• Coordinates with channel heads on strategies for program creation for whole channel implementation or specific sub channel implementation
• Coordinates with the NTMG Brand SPOC on brand led programs for customization and implementation in the sales channels

Provides support for all program implementation (documentation - PWP/work plan reco handling / approval; stock allocation; cashiering guidelines, cascade with set guidelines and parameters)

Coordinates execution of programs with (the different support groups if necessary and) the channels to ensure alignment with brand and channel strategies /directions

• Traffics and manages channel initiated and brand initiated programs (to avoid duplication efforts, waste of resources, spill-over of programs and ensure full bridging of targets)
• Maintains a consolidated calendar of execution for all sponsored programs/activities
• Leads in the consolidation of the post-analysis report for all promos/programs executed in the channels.
• Identify consumer and channel insights on what worked and areas that need improvement
• Finds opportunities in improving future runs of the program based on best practices and areas for improvement
• Facilitates budget monitoring for channel initiated programs
• Tracks approved budget vs actual expenses vs savings re-allocations
• Ensures timely processing of payment /reimbursements, accruals and savings reporting.

KPIs

• Channel partner revenue growth
• Partner engagement and satisfaction metrics
• Program ROI and cost-effectiveness
• New partner acquisition and retention rates
• Timely execution of program deliverables

Top 3-5 Deliverables

• Comprehensive channel management strategy
• Innovative channel programs and initiatives
• Detailed performance analysis reports
• Effective partner training and enablement materials
• Successful negotiation outcomes with channel partners

Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.