Influencer Marketing Specialist

Job Summary

The Influencer Marketing Specialist develops, executes, and optimizes influencer campaigns that drive brand awareness, engagement, and conversions for vidaXL across multiple markets. This role involves identifying and managing influencer partnerships, negotiating collaborations, and ensuring campaigns align with the company's marketing strategy. The specialist analyzes performance metrics, reports on ROI, and provides actionable insights to enhance future campaigns. They also track trends, competitor activities, and emerging social media formats to inform influencer strategies, while identifying opportunities to generate valuable user-generated content (UGC) that strengthens brand presence. Collaboration with internal teams (social media, campaigns, webshop, legal, design) is essential to ensure alignment, consistent brand messaging, and maximum campaign impact.

1. Professional Knowledge

·       Required knowledge & expertise:

Influencer marketing strategies, content trends, social media platforms (Instagram, TikTok, YouTube, Facebook), campaign tracking & ROI measurement, UGC generation influencer relationship management, and negotiation skills.

·       Education & certifications:

Bachelor's degree in Marketing, Communication, Business, or related field. Certifications in digital marketing, social media, or influencer marketing are an advantage.

·       Skills:

Campaign planning and management, identifying and selecting influencers, negotiating collaboration terms and deliverables, contract management, data analysis (Google Analytics, campaign dashboards), creativity in content ideation, persuasive communication, storytelling, strong organizational skills, and the ability to maximize ROI while leveraging UGC for brand growth.

2. Experience

·       Minimum required experience:

1-2 years in influencer marketing, digital marketing, or social media management.

·       Relevant types of experience:

Running influencer campaigns from planning to execution, negotiating collaborations with influencers and agencies, monitoring campaign KPIs, working with content creators across multiple platforms, and managing budgets.

·       Industries/work environments:

E-commerce, consumer brands, digital marketing agencies. Experience in global influencer campaigns or cross-market strategy is a plus.

3. Cognitive Abilities / Problem Solving

·       Problem complexity:

Involves evaluating influencers' relevance, authenticity, and ROI; resolving issues such as underperforming partnerships, content misalignment, or delayed deliverables.

·       Analytical/creative thinking:

Requires analyzing engagement data to optimize campaigns and applying creativity to craft unique influencer activations. Example: identifying new formats (TikTok trends, UGC) to increase brand resonance. Also anticipates platform changes, influencer behavior, and audience preferences to adjust campaigns proactively.

·       Impact:

Solutions directly affect campaign performance and ROI, influencing both marketing results at departmental level and brand awareness at global level. Additionally, the role contributes to influencer relationships, content quality, and audience engagement. Decisions and optimizations can also shape cross-functional workflows, support team learning, and inform future marketing strategies.

4. People Responsibility / Leadership Span (Fill out for the selected job type)

No direct leadership responsibilities.

May coach interns, junior colleagues, or brief cross-functional teams on influencer marketing best practices.

5. Organizational Knowledge

·       Depth:

Must understand vidaXL's brand positioning, product categories, and customer segments as well as how influencer marketing supports overall brand strategy.

·       Breadth:

Requires knowledge of internal workflows across Social Media, Campaigns, Webshop, and Legal to ensure contracts, assets, and approvals are handled efficiently. Also, understands how different teams interact and how influencer campaigns align into broader marketing initiatives.

·       External awareness:

Needs awareness of influencer marketing trends, competitor activity, and local market dynamics (consumer behavior, regulations regarding sponsored content). Additionally, stays updated on emerging social media platforms, content formats, and best practices to keep campaigns innovative and effective.

6. Processes and Complexity

·       Follows established campaign processes but adapts them per market and platform.

·       Moderate complexity: managing multiple influencers, budgets, and timelines simultaneously.

·       Expected to identify improvements (e.g., new reporting formats, influencer databases, streamlined approval flows). May propose cross-functional process changes that affect influencer marketing and social media workflows. Anticipates potential bottlenecks and implements solutions to keep campaigns running smoothly across markets.

·       Continuously evaluates campaign processes and results to suggest strategic adjustments that enhance efficiency, ROI, and overall influencer marketing impact

7. Functional / Organizational Responsibility

·       Key responsibilities:

Sourcing influencers, negotiating collaborations, managing campaigns, tracking KPIs, reporting ROI, ensuring brand consistency.

·       Independence:

Works independently on assigned campaigns with regular check-ins from the Team Lead. Has high autonomy in day-to-day execution and can prioritize tasks based on campaign needs and deadlines.

·       Influence:

Guides the influencer marketing team directly and supports brand perception across markets.

·       Strategic contribution:

Provides campaign insights, performance analysis, and emerging trends in influencer marketing that guide strategy, optimize budget allocation, and inform future campaigns at team and departmental level.

8. Scope of Decisions

·       Independent decisions:

Selecting influencers (within budget/brand guidelines), negotiating content deliverables, campaign scheduling, performance optimizations, and providing recommendations on new influencer opportunities, creative campaign formats, or emerging social media trends that could shape team strategy and future initiatives.

·       Escalated decisions:

Budget exceptions, legal/contractual issues, or influencer partnerships with potential brand risk.

·       Impact:

Decisions affect campaign ROI, influencer relationships, and brand perception across multiple markets.

9. Communication

• Internal partners: Influencer Marketing Team, Organic Social, Campaign Team, Webshop Team, Legal, Design. Purpose: align campaign messaging, assets, approvals, and share performance insights to guide future campaigns.
• External partners: Influencers, content creators, talent agencies, influencer platforms. Purpose: negotiate terms, brief campaigns, resolve issues, provide feedback on content, ensure deliverables meet brand and campaign standards, and maintain strong ongoing relationships to support long-term collaborations and brand loyalty.
• Style of communication: Mix of persuasive (influencer negotiations), informative (internal reporting, campaign updates), and collaborative (cross-team alignment, knowledge sharing). Emphasis on clear, timely, and engaging communication to maintain strong relationships with both internal teams and external partners.