
Social Media
2 days ago
Job Title: Social Media & Marketing Coordinator
Status: Part-Time (20hrs/week)
Schedule: 9AM to 1PM Eastern Time/9PM to 1AM Ph Time
About the Client:
Our client is a growing HR consulting firm that provides payroll services, recruitment, and HR compliance solutions to small businesses, nonprofits, and professional service firms. They help organizations streamline people operations, reduce risk, and save time through tailored HR and payroll strategies. As they continue to grow, they are looking for a proactive and creative Social Media & Marketing Coordinator to help expand their client base and elevate their online presence.
Role Objective:
The Social Media & Marketing Coordinator will be responsible for driving brand visibility and generating qualified leads through content creation, digital engagement, and direct outreach. This role is ideal for someone who thrives in a fast-paced, mission-driven environment and is confident with both marketing strategy and hands-on outreach. Your core mission is to generate consistent, qualified leads that convert into clients for our client's HR consulting services.
Responsibilities:
Marketing & Social Media Management
- Create and execute a monthly content calendar with HR tips, compliance updates, and client success stories.
- Design and publish engaging multimedia content (posts, reels, infographics) across LinkedIn, Instagram, Facebook, and other platforms.
- Monitor and respond to comments, messages, and interactions to drive community engagement.
- Track content performance metrics and optimize strategy to improve reach and lead generation.
Client Acquisition & Outreach
- Cold call and email prospective clients to introduce HR consulting and payroll services.
- Launch and manage direct messaging campaigns on LinkedIn and other platforms to connect with business owners and key decision-makers.
- Build and nurture relationships with small businesses, nonprofits, and accounting firms.
- Identify and research local and national networking opportunities.
Lead Generation & Business Development Support
- Maintain accurate tracking of leads through CRM or other lead tracking tools.
- Schedule consultations for leadership with warm and qualified leads.
- Support email marketing efforts, including newsletters, drip campaigns, and HR resource downloads.
- Collaborate with leadership to continually improve lead generation and client acquisition strategies.
Qualifications:
- 2+ years of experience in social media marketing, client outreach, or business development (preferably in B2B environments).
- Excellent verbal and written communication skills; comfortable with cold outreach via phone and digital channels.
- Skilled in using LinkedIn, Facebook, Instagram, and related business marketing tools.
- Self-starter with strong organizational and time-management skills.
- Bonus: Experience working in HR, payroll services, or professional service marketing.
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