Marketing Allocation Analyst

3 days ago


Taguig, National Capital Region, Philippines Nexus Recruitment Group Full time


Job Title: Marketing Allocation Analyst

Location: BGC, Taguig (Onsite)

Work Schedule: Night Shift

Salary: PHP TBA

Job Description:

We are looking for a Marketing Allocation Analyst to support the execution and optimization of personalized loyalty offers through data-driven strategies. This role involves managing SQL-based campaigns, analyzing customer segments, and collaborating across teams to improve targeting and marketing performance.

Key Responsibilities:

  • Run and adapt SQL code to deploy personalized offers across various digital platforms.

  • Maintain and optimize data structures to ensure accurate and effective offer delivery.

  • Use customer segmentation and insights to enhance the relevance of loyalty campaigns.

  • Design and implement scalable metrics, including A/B testing frameworks, to evaluate and improve marketing strategies.

  • Collaborate with cross-functional teams to ensure alignment in strategy, execution, and system integration.

Qualifications:

  • Proficient in SQL with experience in marketing analytics or customer data platforms.

  • Strong analytical skills and familiarity with A/B testing and performance measurement.

  • Experience working with customer segmentation and digital marketing data.

  • Ability to work collaboratively across departments.

  • Willing to work onsite in BGC and on a night shift schedule.




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