Marketing Analyst
1 week ago
POSITION OVERVIEW
We are hiring a Marketing Analyst to support the Marketing Director and Brand Managers across three brands. This role is responsible for performance reporting, paid media optimization, digital analytics, revenue impact tracking, and weekly insights.
The Marketing Analyst is the ROI and analytics lead inside the marketing team, ensuring every peso spent is efficient, measurable, and linked to revenue.
This role collaborates closely with:
- Marketing Director on strategy, forecasting, optimization
- Finance on ROI, budget pacing, and revenue impact
- Brand Managers on insight-based execution
- Operations on guest behavior, campaign performance
This is a data-heavy, analytical role (no content creation).
2. HIGH-LEVEL ROLE EXPECTATIONS
Performance Reporting
- Weekly, monthly, quarterly reporting
- Google Analytics & Data Dashboards
- Paid ads, social & search analysis
Paid Media Management
- Meta Ads
- Google Ads
- TikTok Ads
- ROAS, CPA, CPC, CPM, CTR tracking
- Budget allocation & optimization recommendations
ROI & Finance Collaboration
- Work with Finance on marketing spend vs revenue
- Track CPA, ROAS, contribution-to-revenue
- Monthly budget reconciliation
- Flag overspend or inefficiencies
- Support forecasting and EXCOM reporting
Digital Tracking & Optimization
- UTM tracking
- Pixel/event setup and monitoring
- Google My Business insights
- SEO
Insights & Recommendations
- Weekly actionable recommendations for Brand Managers
- Guidance on posting times, content types, audience behavior
- Identify opportunities, risks, and trends
3. IDEAL CANDIDATE PROFILE
Must-Have Experience
- 2–5 years in digital analytics or performance marketing
- Meta Ads & Google Ads proficiency
- Strong Google Analytics experience
- Advanced Excel/Sheets
- Able to present insights clearly to non-technical teams
- Comfortable with ROI, CPA, ROAS analysis
- Experience working cross-functionally
Job requirements:
- 2–5 years in digital analytics or performance marketing
- Meta Ads & Google Ads proficiency
- Strong Google Analytics experience
- Advanced Excel/Sheets
- Able to present insights clearly to non-technical teams
• Comfortable with ROI, CPA, ROAS analysis - Experience working cross-functionally
Nice to Have:
- Experience with reservation systems (SevenRooms, OpenTable, TableCheck)
- Hospitality or retail experience
- SEO or GMB management
- TikTok Ads experience
- CRM or segmentation background
Job Type: Full-time
Pay: Php40, Php50,000.00 per month
Benefits:
- Health insurance
- Life insurance
Work Location: In person
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