Assistant Manager for Marketing

21 hours ago

Muntinlupa City, Philippines Filinvest Group Full time

Filinvest Hotel: Quest Plus Conference Center Manila Under the general guidance and supervision of the Director of Marcom, the Marketing AssistantManager leads the implementation of hotel and restaurant promotions, establishes strategicpartnerships with complementing brands, and oversees events and programs to promote theofferings of the hotel. This role is responsible for driving brand awareness, guest engagement,and revenue growth through innovative marketing strategies, digital content creation, andcampaign execution. The Assistant Manager will also liaise with concerned departments toensure smooth and effective marketing operations. Restaurant Promotion Develop and execute marketing strategies to drive revenue and foot traffic.Work closely with the Director of Marketing & Communications to implement marketing plans andcalendar of promotions.Create and manage human interest activities and programs to enhance brand visibility.Ensure timely and effective communication of all hotel and F&B marketing initiatives and promotions.Analyze promotional effectiveness and recommend optimizations. Content Creation and Social Media Management Oversee and manage all social media handles in collaboration with the department.Develop and oversee content strategy to enhance engagement and reach.Plan and implement social media campaigns, contests, and engagement activities to generate revenue.Ensure alignment of marketing content with overall brand guidelines.Monitor social media analytics, submit month-end reports, and optimize digital strategies accordingly. Brand Partnership Identify, establish, and manage beneficial partnerships to enhance brand positioning.Develop and maintain a database of third-party merchants, brands, and event organizers for potentialcollaborations.Strengthen relationships with entertainment groups, production houses, and talent management companiesfor event partnerships.Negotiate and manage brand collaborations to maximize business opportunitiesLiaise with 3rd party apps such as GrabFood, FoodPanda, Piackaroo, Klook, etc. Administration Prepares monthly initiative reports and social analytics reports.Maintain up to date database of network contacts.Establish and maintain database for email marketing for F&B, hotel promos and events.Monitor competitor promotions/offers.Maintain documentation of all programs, promotions,and events.Monitor budget allocations, track expenses, and process required accounting and administrativedocuments for marketing initiatives.Job QualificationsBachelors degree in Marketing, Advertising, Communications, or a related fieldAt least 3 years of experience in restaurant, F&B, or similar marketing rolesProven experience in social media marketing and content creation, with strong platform knowledgeHighly social media savvy, with the ability to spot trends and translate them into engaging campaignsStrong understanding of digital marketing strategies, brand partnerships, and promotional activationsExperience in event coordination and marketing, from planning to executionPossesses an established network or database of partners, suppliers, influencers, or industry contactsWilling to work on-site in Muntinlupa City

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