Product Marketing Manager

2 weeks ago

Pasig, Philippines Azeus Systems Limited Full time

Job Title: Product Marketing Manager Key Responsibilities: Define product positioning and messaging based on market requirements to drive adoption and retentionPlan the launch of the product and its go-to-market strategy, and manage its cross-functional executionDevelop product marketing plan, strategies (pricing, specifications, go-to-market, etc.), and track its status, ensuring that these are carried out efficientlyHelp product team prioritize features by bringing in market and customer contextUtilize various marketing channels (e.g. LinkedIn, social media, brochures, etc.) and formulate compelling messages to drive inbound and outbound interest and convert top-of-funnel traffic into qualified leadsConduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor informationEquip sales teams with the right tools and content (e.g. competitive intelligence, objection handling guides, case studies, ROI studies) to help them sell more effectively by understanding use cases, buyer personas, and value messagingSupport customer success with onboarding materials, feature adoption campaigns, and upsell/cross-sell positioning, while highlighting customer success stories and building advocacy programsMonitor and analyze product performance and usage, and generate accurate reports and win/loss analysis based on consolidated data Qualifications: Candidate must possess at least a Bachelors/College degreeWith at least 5 years of product marketing leadership experience from a B2B SaaS/tech companyMust have an ownership and take charge personality but also possess a strong teamwork ethicMust have a global perspective and be able to work in a cross-cultural environmentAble to work under pressure in a fast-moving and high-growth environmentSelf-driven, high initiative, and results-orientedExcellent written and verbal communication and presentation skillsAggressive, analytical, and collaborativeGood grasp on the industry's development and trendsMust have a business/entrepreneurial mindsetCustomer-oriented For Regular Position, full-time employment.

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