Senior Manager- Trade

Senior Manager – Trade & Consumer Marketing (Remote)Location: Remote (with occasional on-site activities) Markets: ASEAN, New Zealand & Australia (primary focus; supports other markets as needed). Department: Marketing Work Shift: 8:00 AM – 5:00 PMAbout Addiction Foods: Addiction Foods is a global leader in premium pet nutrition, proudly nourishing bonds between pets and people in 15+ countries. We’re seeking a strategic, hands-on Senior Manager to lead integrated Trade & Consumer Marketing across ASEAN, NZ, and AU—elevating in-store execution and route-to-market while building consumer demand through digital-first, AI-enabled brand campaigns.Role Purpose:Own the end-to-end go-to-market engine—from shopper conversion at retail and distributor channels to consumer awareness, consideration, and loyalty. You will integrate trade programs, events/partnerships, channel activations, and consumer brand marketing (digital, social, content, influencers, CRM) to deliver growth, market share, and ROI.Reporting & Collaboration:Reports to:  Marketing DirectorKey partners: Regional Sales Leads, E-commerce & Marketplace Teams, Brand/Product, Supply Chain, Finance, and Country/Distributor partners.Key Result Areas (KRAs):Trade Marketing & Channel Activation:Build annual and quarterly Trade Marketing Plans by market/channel aligned to brand and commercial targets.Drive in-store visibility, point-of-sale (POSM), planograms, pricing/promotions, and digital merchandising to win the shelf and the search bar.Localize toolkits for distributors/retailers; orchestrate sell-in/sell-out programs and joint business plans.Track promo effectiveness; optimize assortments, price packs, and placement using data and AI-driven insights.Events, Partnerships & Shopper Engagement:Own trade shows, distributor conferences, retail roadshows, and pet community events (virtual & physical).Develop partnerships with pet specialty retailers, vets, breeders, KOLs, and communities to amplify trials and repeat.Ensure post-event ROI measurement and lead-to-sales conversion.Consumer Marketing & Digital Growth:Lead brand strategy and full-funnel campaigns (awareness → conversion → loyalty) across paid/owned/earned.Own content & social (TikTok, Instagram, Facebook, YouTube), influencer/creator collaborations, PR, and CRM/loyalty journeys.Partner with E-commerce on DTC/marketplace demand gen (search/display, retail media, affiliate).Use AI tools for audience insights, creative iteration, media mix modeling, and performance optimization.Performance, Insights & Governance:Define dashboards and targets (sell-in/sell-out, market share, traffic, CAC, ROAS, LTV).Lead post-mortems and quarterly business reviews; reallocate spend to top-return levers.Uphold brand guidelines, legal/compliance (claims, pet nutrition standards), and budget discipline.Ad Hoc & Strategic Projects:Support new market entries, portfolio resets, packaging refreshes, and innovation launches as needed.Day-to-Day Responsibilities (Illustrative):Trade Marketing:Calendarize promotions; brief POSM; run retail media with key accounts; optimize digital shelves.Align with Sales & Distributors on forecasts, allocations, and merchandising priorities.Consumer Marketing:Build integrated campaigns (content + media + influencers + CRM); brief agencies/creatives.Oversee editorial calendar, UGC/influencer seeding, community management, and social listening.Partner with Product on NPD GTM: claims, hero reasons-to-believe, launch bundles, sampling.Data, AI & Ops:Use AI for audience clustering, creative testing, copy variants, and content repurposing.Maintain dashboards (e.g., GA4, retail media, marketplace analytics, CRM, BI).Track spend vs budget; produce monthly/quarterly performance packs.Qualifications:Bachelor’s in Marketing/Business; Master’s a plus.8+ years in Trade/Shopper & Consumer Marketing within FMCG/Consumer/Pet categories; regional exposure preferred.Demonstrated success delivering growth across multiple markets and channels (retail + e-commerce).Strong digital acumen: paid social, search/retail media, influencers, CRM/loyalty; hands-on with analytics.Proven experience applying AI tools (e.g., for insights, targeting, creative optimization).Excellent leadership, stakeholder management, project management, and vendor/agency orchestration.Growth mindset, resilience, and bias for action.Success Metrics (KPIs):Sell-in growth, sell-out velocity, improved distribution & weighted distribution.Promo ROI, trade spend efficiency, retail media ROAS.Share of shelf/search, on-site conversion, basket size, repeat.Brand awareness, engagement rate, CAC, LTV, CRM growth & retention.On-time/on-budget delivery of campaigns, events, and toolkits; partner satisfaction (NPS).Tools & Platforms (Examples):GA4 or equivalent analytics.Retail media & marketplace consoles.Meta/TikTok/YouTube Ads.Marketing automation/CRM.Social listening.Project management (e.g., Asana/Trello).BI dashboards.GenAI tools for copy/visuals/insights.Why Join Us:Shape how a global premium pet food brand is experienced at shelf and online.Lead digital-first, AI-enabled marketing across vibrant, high-growth markets.Collaborate with international teams in a flexible remote setup.How to Apply:Send your CV and cover letter to Adelle.Mallari@Addictionpet.com