Trade Marketing Manager

5 days ago

Pasig, Philippines Addiction Pet Foods Full time

About the Role:Role:  Trade Marketing Manager (FMCG)Work Set-up: Remote with occasional on-site meetingsTurn shopper insight into a sell-out, without a team to manage—just outcomes to own.We’re hiring a Trade Marketing Manager (IC) with solid FMCG experience to translate brand strategy into customer-specific activation across Modern Trade, General Trade, Distributors, and E-commerce. This role has no direct reports—you’ll influence without authority, partnering tightly with Sales, Marketing, Supply, and Finance to deliver measurable off-take.What you’ll do:Own the channel plan (IC): Build and execute trade roadmaps per channel/customer; create promo calendars, visibility grids, and planograms.Customer programs: Craft sell-in/sell-out toolkits, co-develop JBPs with Sales, and secure features, displays, and exclusives.Shopper activation: Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency/field partners.NPD launch excellence: Lead go-to-market for new and hero SKUs—pricing/promo architecture, sell-in decks, timelines, and door lists.Measure & optimize: Track off-take, ROI/ROMI, and compliance using retailer portals, panels, and e-comm dashboards; run test-and-learn.Budget stewardship: Manage trade spend/claims and deliver post-promo reviews with clear keep/kill/scale recommendations.Cross-functional flow: Align forecasts and inventory health; flag demand risks and recovery actions.Events & retail theatre: Orchestrate roadshows, expos, and in-store activations end-to-end (brief → execution → post-analysis).What you’ll bring:Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy with proven off-take and ROI wins.Mastery of pricing & promo mechanics, category roles, planograms, POSM.Strong analytics chops (retailer portals, scan data, e-comm dashboards); you turn data into action.Influence skills to drive outcomes without line authority; crisp project management and on-time delivery.Bonus: pet care/health & wellness experience; comfort with AI tools for insighting, reporting, and content acceleration.How success looks (first 12 months):Live channel playbooks and disciplined promo calendars across priority customers.Off-take lift and improved promo ROI on top doors/SKUs.Flawless NPD GTM with repeat sell-out.A simple dashboard tracking distribution, visibility, price-pack, conversion, and spend.Role details:Reports to: Senior Trade Marketing Manager & Marketing Director.Work setup: Remote with occasional on-site activities.Apply: Send your CV to Adelle.Mallari@Addictionpet.com 

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