Marketing Coordinator

4 weeks ago


LapuLapu City, Central Visayas, Philippines Gardenia Bakeries (Phils.), Inc. Full time
Marketing Services Coordinator Job Description

Gardenia Bakeries (Phils.), Inc. is seeking a highly skilled Marketing Services Coordinator to join our team. As a key member of our marketing team, you will be responsible for supporting the development and execution of marketing campaigns, events, and promotional activities.

Key Responsibilities:
  • Campaign Management:
    • Assist in the planning, development, and execution of marketing campaigns across various channels (digital, print, social media, etc.).
    • Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and within budget.
  • Event Coordination:
    • Plan and organize promotional events, trade shows, and other marketing activities.
    • Manage event logistics, including venue selection, vendor coordination, and on-site setup.
  • Content Creation:
    • Collaborate with the marketing team to develop engaging content for social media, website, email newsletters, and other marketing materials.
    • Ensure all content aligns with the brand's voice and messaging.
  • Collaboration with Merchandisers:
    • Work closely with merchandisers to ensure consistent and effective in-store branding and promotional displays.
    • Provide guidance and support to merchandisers to enhance product visibility and sales.
  • Brand Education and Training:
    • Develop and deliver training programs to educate internal teams and merchandisers on Gardenia's brand values, standards, and guidelines.
    • Ensure all brand representatives understand and convey the brand message accurately.
  • Market Research:
    • Conduct market research to identify trends, competitor activities, and customer preferences.
    • Provide insights and recommendations to improve marketing strategies and tactics.
  • Reporting and Analysis:
    • Monitor and analyze the performance of marketing campaigns and events.
    • Prepare reports on campaign effectiveness and provide actionable insights for improvement.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2+ years of experience in marketing, brand management, or a related role.
  • Strong organizational and project management skills.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively with cross-functional teams.
  • Proficiency in Microsoft Office Suite and marketing software/tools.
  • Knowledge of the food industry and experience in FMCG (Fast-Moving Consumer Goods) is a plus.
Personal Attributes:
  • Creative thinker with a passion for marketing and brand development.
  • Detail-oriented with a strong focus on quality and accuracy.
  • Proactive and able to work independently with minimal supervision.
  • Team player with a positive attitude and a willingness to learn and adapt.

Job Type: Full-time

Benefits:

  • Employee discount
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid training
  • Pay raise
  • Staff meals provided

Schedule:

  • 12 hour shift

Supplemental Pay:

  • 13th month salary
  • Bonus pay
  • Overtime pay
  • Performance bonus


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