Senior Marketing Coordinator for Brand Development
7 days ago
Gardenia Bakeries (Phils.), Inc. is seeking a Senior Marketing Coordinator to support the marketing team in developing and executing marketing campaigns, events, and promotional activities.
As a key member of our marketing team, you will work closely with merchandisers to ensure brand consistency and enhance brand visibility across various channels.
Key Responsibilities:
- Campaign Planning and Execution:
- Assist in planning, developing, and executing marketing campaigns to achieve business objectives.
- Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and within budget.
- Event Management:
- Plan and organize promotional events, trade shows, and other marketing activities to engage customers and promote products.
- Manage event logistics, including venue selection, vendor coordination, and on-site setup.
- Content Creation and Management:
- Collaborate with the marketing team to develop engaging content for social media, website, email newsletters, and other marketing materials.
- Ensure all content aligns with the brand's voice and messaging to maintain brand consistency.
- Brand Education and Training:
- Develop and deliver training programs to educate internal teams and merchandisers on the brand's values, standards, and guidelines.
- Ensure all brand representatives understand and convey the brand message accurately to drive sales and customer engagement.
- Market Research and Analysis:
- Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies.
- Provide insights and recommendations to improve marketing effectiveness and optimize return on investment.
- Reporting and Performance Metrics:
- Monitor and analyze the performance of marketing campaigns and events to measure their impact on sales and customer engagement.
- Prepare reports on campaign effectiveness and provide actionable insights to drive continuous improvement.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in marketing, brand management, or a related role.
- Strong organizational and project management skills to prioritize tasks and manage multiple projects simultaneously.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
- Ability to work collaboratively in a fast-paced environment with minimal supervision.
- Proficiency in Microsoft Office Suite and marketing software/tools to effectively execute marketing campaigns and events.
- Familiarity with the food industry and FMCG is a plus.
Estimated Salary: PHP 60,000 - 80,000 per month
Benefits:
- Employee discount on Gardenia Bakery products.
- Flexible schedule to accommodate work-life balance.
- Health insurance and life insurance coverage.
- Paid training and professional development opportunities.
- Performance-based bonuses and overtime pay.
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