Senior Marketing Coordinator for Brand Development

7 days ago


LapuLapu City, Central Visayas, Philippines Gardenia Bakeries (Phils.), Inc. Full time

Gardenia Bakeries (Phils.), Inc. is seeking a Senior Marketing Coordinator to support the marketing team in developing and executing marketing campaigns, events, and promotional activities.

As a key member of our marketing team, you will work closely with merchandisers to ensure brand consistency and enhance brand visibility across various channels.

Key Responsibilities:

  • Campaign Planning and Execution:
    • Assist in planning, developing, and executing marketing campaigns to achieve business objectives.
    • Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and within budget.
  • Event Management:
    • Plan and organize promotional events, trade shows, and other marketing activities to engage customers and promote products.
    • Manage event logistics, including venue selection, vendor coordination, and on-site setup.
  • Content Creation and Management:
    • Collaborate with the marketing team to develop engaging content for social media, website, email newsletters, and other marketing materials.
    • Ensure all content aligns with the brand's voice and messaging to maintain brand consistency.
  • Brand Education and Training:
    • Develop and deliver training programs to educate internal teams and merchandisers on the brand's values, standards, and guidelines.
    • Ensure all brand representatives understand and convey the brand message accurately to drive sales and customer engagement.
  • Market Research and Analysis:
    • Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies.
    • Provide insights and recommendations to improve marketing effectiveness and optimize return on investment.
  • Reporting and Performance Metrics:
    • Monitor and analyze the performance of marketing campaigns and events to measure their impact on sales and customer engagement.
    • Prepare reports on campaign effectiveness and provide actionable insights to drive continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2+ years of experience in marketing, brand management, or a related role.
  • Strong organizational and project management skills to prioritize tasks and manage multiple projects simultaneously.
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
  • Ability to work collaboratively in a fast-paced environment with minimal supervision.
  • Proficiency in Microsoft Office Suite and marketing software/tools to effectively execute marketing campaigns and events.
  • Familiarity with the food industry and FMCG is a plus.

Estimated Salary: PHP 60,000 - 80,000 per month

Benefits:

  • Employee discount on Gardenia Bakery products.
  • Flexible schedule to accommodate work-life balance.
  • Health insurance and life insurance coverage.
  • Paid training and professional development opportunities.
  • Performance-based bonuses and overtime pay.

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