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Marketing Manager for Brand Development

1 week ago

Manila, National Capital Region, Philippines 安克创新科技股份有限公司 Full time

As a Marketing Manager for Brand Development, you will play a crucial role in shaping the brand's identity and messaging. Key responsibilities include:

- Developing a solid understanding of user, market, and competition to inform brand strategy.

- Collaborating with marketing-related functions to execute marketing plans, including creative, advertising, PR, social, and EDM.

- Working closely with product and operation functions to identify resources needed to achieve brand goals.

- Guiding the development of high-quality marketing materials that align with the overall brand strategy.

- Identifying new marketing opportunities that fit with the brand and maximizing growth potential.

Requirements:

5+ years of experience as a brand manager or marketing manager is essential. Experience in traditional and digital marketing in the Manila market is a plus.

Passion for building a brand from scratch.

Strong data analysis capabilities.

Excellent interpersonal skills.

Proficiency in English is mandatory; Italian language skills are a plus.

Bachelor's degree or higher.