Assistant Brand Marketing Manager

1 week ago


Manila, National Capital Region, Philippines Firefly Electric & Lighting Corporation Full time

As an Assistant Brand Manager, you will be responsible for the development and implementation of your brand's respective Marketing Plan. You will ensure the timely execution of marketing initiatives and review the overall effectiveness during and post-implementation, and recommend improvements/enhancements to be made. Additionally, you will review the performance of the brands periodically, adjust the Marketing Plans as deemed fit, and gather market-relevant insights and data through field visits and through customer and consumer interface.

Other responsibilities include:

  • Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/category strategy and plans.
  • Manages implementation of brand marketing campaigns and evaluates effectiveness of the campaign vs agreed Key Performance Indicators.
  • Manages brand budget with direct coordination with Finance.
  • Implements agreed Brand Plans in coordination with internal stakeholders and ensures brand objectives are met.

To succeed and grow in this role, you will be required to meet the following qualifications:

  • Completed at least a four-year bachelor's degree, preferably in Business Administration, Marketing, Advertising or similar fields of study.
  • At least two (2) years experience in brand management.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Electric Lighting Equipment Manufacturing

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