Senior Cross-Channel Marketing Strategist

20 hours ago

San Fernando, Central Luzon, Philippines beBeeStrategic Full time $80,000 - $120,000
Drive Revenue Growth as a Strategic Marketing Analyst

 

Job Description:

We are a growth firm at the intersection of marketing, consulting & data intelligence.

As a people-first organization, we value diversity in backgrounds and experiences. We believe our team and culture are key to our success.

We help brands drive revenue growth and brand recognition through innovative marketing strategies.

Our proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

We manage billions in media across multiple channels, including social media (Facebook, TikTok), Google Ads (SEM, GDN, YouTube), and more.

The Senior Marketing Analyst is responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full suite of channels.

Responsibilities:

  • Planning: determining budget allocation by channel, medium, environment, objective, and stage in the funnel
  • Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and analysis: learning about clients, industries, and competitors
  • Forecasting and projections: working with specialists to pressure test forecasts and ensure client budgets, efficiency requirements, and business objectives match up

Requirements:

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack

Key Performance Indicators:

  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)

At our organization, diversity in our team's backgrounds and experiences is paramount. We are an Equal Opportunity Employer and strive to make an impact inside and outside of the workplace.

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