
Chief Brand Ambassadors Manager
2 days ago
Beyond likes, we are looking for a strategic social media leader to drive brand love and growth. As a key member of our team, you will be responsible for developing and executing engaging social media strategies that enhance our online presence, foster meaningful connections with our target audience, and promote our products and services.
Responsibilities:- Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the company's marketing objectives and brand identity. Identify target audience segments and tailor content to resonate with each group.
- Content Creation: Create compelling and visually appealing content for social media platforms, including Instagram, Facebook, Twitter, TikTok, and others. This includes graphics, photos, videos, and written content that showcase our products, services, and brand values.
- Community Engagement: Foster and maintain an active and engaged social media community. Respond to comments, messages, and mentions promptly and professionally. Initiate conversations, answer questions, and address customer inquiries or concerns.
- Influencer Marketing: Collaborate with influencers and brand ambassadors to amplify brand messaging and reach new audiences. Identify and engage with influencers who align with our brand values and target audience.
- Social Media Advertising: Develop and manage paid social media campaigns to increase brand awareness, drive traffic, and achieve marketing goals. Monitor ad performance, optimize campaigns, and provide regular performance reports.
- Social Media Analytics: Analyze social media metrics and data to measure the success of campaigns and strategies. Use insights to make data-driven decisions and continuously improve performance.
- Trend Monitoring: Stay up-to-date with social media trends, algorithm changes, and best practices in the beauty and wellness industry. Apply new trends and innovations to enhance our social media presence.
- Cross-Functional Collaboration: Work closely with the marketing, design, and content teams to ensure a cohesive brand message across all marketing channels. Coordinate social media efforts with broader marketing campaigns.
- A bachelor's degree in marketing, communications, or a related field is required. Relevant certifications in social media marketing are a plus.
- At least five years of experience in social media management, preferably in the beauty and wellness industry or related fields.
- A passion for beauty and wellness products, trends, and industry developments.
- In-depth knowledge of social media platforms, algorithms, and best practices for organic and paid social media marketing.
- Proficiency in content creation tools and software, such as Adobe Creative Suite and social media scheduling platforms.
- Strong written and visual communication skills, with an eye for detail and design aesthetics.
- Experience in analyzing social media metrics and using insights to drive performance improvements.
- Familiarity with influencer marketing and the ability to identify and engage with relevant influencers.
- Excellent time management and organizational skills, with the ability to handle multiple projects and meet deadlines.
- A creative thinker and problem solver with a proactive approach to social media strategy.
- A collaborative and team-oriented mindset, with the ability to work effectively with cross-functional teams.
- Knowledge of regulatory guidelines and best practices for social media marketing in the beauty and wellness industry.
As a lead social media manager, you will play a critical role in shaping our brand's online identity and driving business growth. If you are passionate about social media, have a strong track record of success, and are looking for a challenging and rewarding opportunity, please submit your application.
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