Strategic Brand Manager

1 day ago

Makati City, National Capital Region, Philippines beBeeMarketing Full time ₱450,000 - ₱900,000
Marketing Visionary Role

This dynamic marketing position is designed for a strategic thinker who can develop and execute creative campaigns across multiple channels.

  • The ideal candidate will have experience in the retail industry, with a proven track record of driving brand visibility and engagement.

  • A Bachelor's degree in Marketing, Business or Communications is required, as well as at least 3 years of experience in a marketing role.

Key Responsibilities:

Marketing Strategy & Planning:

  • Develop and implement effective marketing plans tailored to the optical retail industry.

  • Create compelling brand positioning and messaging for eyewear, lens products and services.

  • Analyze market trends and competitor activity to identify opportunities.

Campaign Management:

  • Plan and launch seasonal and product-focused campaigns across digital and physical channels.

  • Track performance metrics and adjust strategies based on analytics.

Partnerships & Promotions:

  • Negotiate co-branded marketing agreements with suppliers, clinics and retail partners.

  • Manage retail activations, promotional events and PR initiatives.

Digital & Content Marketing:

  • Oversee content creation for social media, email and in-store materials.

  • Ensure alignment between marketing goals and digital presence.

Team & Vendor Management:

  • Lead the internal marketing team and collaborate with external agencies or freelancers.

  • Maintain brand consistency and ensure timely delivery of creative outputs.

Qualifications:

Education & Experience:

  • Bachelor's degree in Marketing, Business or Communications.

  • At least 3 years of experience in a marketing role (retail/optical industry preferred).

Skills & Tools:

  • Strong leadership, project management and communication skills.

  • Proficiency in digital marketing platforms.

  • Excellent writing and visual storytelling skills.

  • Experience managing multi-channel campaigns and marketing teams.

Benefits:

  • Competitive salary and performance-based bonuses.

  • Health benefits to support overall well-being.

  • Paid vacation and sick leave.

  • Employee discounts on eyewear and optical products.

  • Creative and supportive work environment with growth opportunities.

Location:
Based near Makati City.

Work Schedule:
Full-time onsite role.
Schedule includes Monday to Wednesday (10 hours w/ 1 hour lunch break), Thursday and Friday (9 hours w/ 1 hour lunch break) and Saturday (5 hours w/ 1 hour lunch break).

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