Brand Narrative and Strategy Consultant

5 days ago


Manila, National Capital Region, Philippines GMA Network, Inc. Full time

GMA Network, Inc. is looking for a skilled Digital Brand Strategist to lead our branding efforts.

Job Overview

We are seeking a Digital Brand Strategist to develop and implement comprehensive brand strategies that drive business growth.

Key Responsibilities:

  • Develop and execute brand narratives and strategic plans in collaboration with our creative team.
  • Analyze consumer insights, current market trends, and competitor strategies to inform brand positioning decisions.
  • Use data analytics to identify opportunities for increasing product awareness and engagement.
  • Create clear and effective copy for marketing materials and brand strategy documents to maintain brand consistency.
  • Communicate proposed strategies and progress to clients, refining messaging as needed.
  • Collaborate with web designers, copywriters, and video production teams to execute cohesive brand strategies.

Requirements:

  • Bachelor's degree in Marketing, Communications, or relevant field.
  • Proven experience as a Brand Strategist or similar role in digital marketing.
  • Strong understanding of brand management and industry trends.
  • Excellent communication and presentation skills.
  • Analytical mindset with proficiency in data analysis tools.


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