Content and Brand Storytelling Manager

4 days ago


Manila, National Capital Region, Philippines GMA Network, Inc. Full time

GMA Network, Inc. is hiring a Digital Brand Strategist to develop and execute effective brand strategies.

Responsibilities

The ideal candidate will have the following responsibilities:

  • Developing and executing brand narratives and strategic plans in collaboration with our creative team.
  • Analyzing consumer insights, market trends, and competitor strategies to enhance brand positioning.
  • Utilizing data analytics to identify opportunities for increasing product awareness and engagement.
  • Creating clear and effective copy for marketing materials and brand strategy documents to maintain brand consistency.
  • Communicating proposed strategies and progress to clients, refining messaging as needed.
  • Collaborating with web designers, copywriters, and video production teams to execute cohesive brand strategies.

Requirements:

  • Bachelor's degree in Marketing, Communications, or relevant field.
  • Proven experience as a Brand Strategist or similar role in digital marketing.
  • Strong understanding of brand management and industry trends.
  • Excellent communication and presentation skills.
  • Analytical mindset with proficiency in data analysis tools.

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