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Brand Experience Manager
1 month ago
Position Overview:
- The Brand Experience Manager will play a critical role in bringing AXA's brand to life through hands-on execution and activation across both internal and external touchpoints.
- This role is responsible for creatively activating the brand and ensuring that its narrative is not only communicated but also felt across the organization and with internal and external stakeholders.
- He/she will work closely with teams across the business to deliver impactful brand experiences, leveraging innovative, out-of-the-box strategies to engage employees, customers, and partners alike.
- The role demands a high level of creativity, strategic execution, and strong collaboration skills to drive brand visibility and affinity. As such, he/she should not only strategic and creative but also detail-oriented.
Key Responsibilities:
- Brand Experience and Communications Execution
- Design and implement communication strategies that clearly reflect AXA's brand purpose, vision, and values. Ensure that the brand is effectively communicated through both internal and external channels, from customer-facing touchpoints to internal employee communications.
- Lead the creation of a cohesive brand narrative that is consistent, authentic, and resonates across various touchpoints, including marketing materials, customer service interactions, employee communications, and digital platforms.
- Develop and execute out-of-the-box, creative brand activation initiatives. Think beyond traditional approaches to engage audiences in meaningful ways, fostering a deeper emotional connection with the AXA brand.
- Act as Project Manager of internal brand activations and events that bring the brand alive for employees. This includes creating innovative internal campaigns, experiences, and events that reinforce AXA's brand values, drive employee engagement, and cultivate a strong brand culture.
- Collaboration and Brand Engagement
- Collaborate with cross-functional teams, including HR, Products and Propositions, Distributor Comms, and Marketing to design and deliver brand experiences that are aligned with the overall AXA brand strategy. Ensure seamless integration of the brand experience across various departments and initiatives.
- Plan and execute internal events (e.g., brand launches, employee engagement sessions) and external events (e.g., customer-focused activations, conferences, or sponsorships) that align with the AXA brand and drive brand recognition.
- Brand Monitoring and Feedback Integration
- Monitor the effectiveness of brand activations and campaigns by gathering feedback from employees, customers, and external partners. Use customer insights, surveys, and social media engagement to refine strategies and improve brand touchpoints.
- Establish key performance indicators (KPIs) to measure the success of brand experiences and activations.
- Creativity and Innovation
- Continuously seek creative, unconventional ways to activate and promote AXA's brand both internally and externally, thinking beyond traditional advertising and engagement methods.
- Identify and leverage new trends, technologies, and platforms to enhance the brand experience.
