Senior Marketing Specialist

1 day ago

Tarlac City, Central Luzon, Philippines beBeeDigital Full time ₱2,000,000 - ₱3,000,000
Job Opportunity

This is a hands-on, full-stack marketing role ideal for someone who enjoys doing as much as they enjoy leading. As a key player in our marketing team, you will be responsible for driving the digital marketing strategy and e-commerce performance across all customer-facing storefronts including Shopify Amazon and eBay tailored by region AU NZ UK EU etc.

You will also have a significant impact on shaping our tech stack and selecting the right email automation and performance tools to support international growth.

This role includes ownership of email marketing to distributors and salons including campaign development platform selection and execution.

  • Manage optimise and grow regional Shopify storefronts and marketplace shopfronts Amazon and eBay
  • Create and maintain product listings including imagery descriptions SEO category alignment and compliance
  • Build and execute promotional campaigns across website email social paid media and marketplaces
  • Setting & managing social business storefronts eg TikTok etc integrated with Shopify as necessary.
  • Develop and manage email marketing campaigns for both B2C consumers and B2B distributors salons educators using a platform of your choosing
  • Lead digital advertising across Meta Google and TikTok Ads and optimise campaign performance
  • Brief and/or create campaign assets including banners landing pages email content and marketplace visuals
  • Monitor performance using GA4 marketplace dashboards and ad/email analytics
  • Collaborate with internal and external partners to ensure unified messaging and market alignment
  • Drive continuous improvement of the e-commerce tech stack and marketing automation workflows

This role requires strong leadership and strategic thinking skills to drive business growth and improve customer experience.

Key Responsibilities

Business Requirements:

  • Develop and implement a comprehensive digital marketing strategy to drive business growth
  • Manage and optimize e-commerce performance across multiple platforms
  • Collaborate with cross-functional teams to achieve business objectives

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