Senior Digital Marketing Specialist

19 hours ago

Tarlac City, Central Luzon, Philippines beBeeDigital Full time ₱600,000 - ₱900,000
Senior Digital Marketing Specialist

We are seeking an experienced Senior Digital Marketing Specialist to lead our digital marketing efforts across multiple channels. This role will be responsible for planning, executing, and optimizing online marketing strategies to drive brand awareness and revenue growth.

About the Role

The ideal candidate will have a proven track record of developing and executing effective digital marketing strategies that drive results. They will have strong understanding of all major digital marketing channels, including website optimization, SEO, paid advertising, social media, email, and content marketing.

  • Create comprehensive digital marketing strategies that align with business objectives and drive growth across all digital channels.
  • Plan, execute, and manage multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and PPC advertising.
  • Monitor and analyze campaign performance metrics using tools like Google Analytics, social media insights, and other analytics platforms. Generate reports and provide actionable recommendations to improve effectiveness and ROI.
  • Oversee the development of high-quality content for websites, blogs, social media, and email newsletters. Ensure content is engaging, relevant, and optimized for SEO.
  • Develop and manage digital marketing budgets. Allocate resources effectively and monitor expenditures to ensure campaigns stay within budget while achieving desired results.
  • Conduct market research and audience analysis to identify target demographics and create tailored marketing strategies that effectively engage and convert potential customers.
Required Skills and Qualifications

The successful candidate will have:

  • 3-5 years of experience in digital marketing, with a proven track record of success in developing and executing effective digital marketing strategies that drive results.
  • Strong understanding of all major digital marketing channels, including website optimization, SEO, paid advertising, social media, email, and content marketing.
  • Experience with Google Analytics tools (Google Search Console, Google Tag Manager, Google Merchant Center), Facebook tools (Facebook Business Suite), and other related tools.
  • Excellent analytical and data-driven decision-making skills.
  • Excellent written and verbal communication skills.
  • Experience working with international clients.
Benefits

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Application Process

We understand that searching for a new job can be challenging, and we're here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we'll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.

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