Digital Marketing Specialist

17 hours ago

Tarlac City, Central Luzon, Philippines beBeeDigital Full time $60,000 - $85,000
Job Overview

We are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels.

Main Responsibilities:
  • Manage and optimize paid search campaigns on platforms including Google Ads and others.
  • Conduct keyword research, audience targeting, bid strategy planning, and A/B testing to improve performance.
  • Analyze performance data to identify trends, insights, and opportunities for growth.
  • Collaborate with cross-functional teams (SEO, Merchandising, Design, and Development) to align digital efforts with broader business goals.
  • Write effective ad copy aligned with brand voice and optimized for performance.
  • Monitor campaign budgets, pacing, and daily spend to ensure efficient use of funds.
  • Prepare and deliver detailed performance reports and dashboards with actionable insights.
Requirements:
  • Bachelor's degree in Marketing, Business, Analytics, MIS or a related field (or equivalent experience).
  • 2+ years of experience in digital marketing campaign management, preferably in an e-commerce environment.
  • Strong knowledge of Google Ads, Google Analytics (GA4), and relevant campaign management tools.
  • Demonstrated ability to manage large budgets and drive ROI-positive results.
  • Proficient in data analysis and reporting tools (Excel, Looker Studio, etc.).
  • Google Ads Certification is a plus.
  • Strong analytical skills and attention to detail.
  • Excellent verbal and written communication skills.
  • Self-motivated with the ability to work independently and as part of a team.
What We Offer
  • Competitive compensation package, including salary, bonuses on hiring goals, and company merit-based bonuses.
  • Entrepreneurial, can-do passionate team.
  • Driven work environment that recognizes, respects and appreciates results.
  • Discounts on all the gear we sell.
  • No red tape or difficult access to management.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing

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