Senior Amazon PPC Strategist
2 days ago
We are seeking a highly skilled professional to manage and optimize Amazon Sponsored Ads campaigns. As a key member of our team, you will be responsible for driving revenue growth through data-driven advertising strategies.
Key Responsibilities- Campaign Management & Optimization: Manage, optimize, and scale Amazon Sponsored Ads campaigns to achieve ACOS and TACOS goals. Execute campaign updates and optimizations using Amazon bulk files for efficient management. Monitor budgets, bids, and placements to ensure campaigns remain profitable.
- Performance Analysis & Reporting: Perform detailed analysis of account performance, including CTR, CVR, ACOS, ROAS, and placement data. Conduct regular analysis of ad reports to identify new keyword opportunities and negative keywords. Provide weekly performance reports with actionable insights and optimization recommendations.
- Keyword Development & Strategic Account Growth: Build and implement keyword strategies (branded, competitor, category, PAT, and Defense). Collaborate with internal Amazon teams to align PPC strategy with overall brand goals. Stay up to date with Amazon Advertising best practices and new feature rollouts.
- 3-5 years of proven experience managing Amazon PPC campaigns at scale with demonstrable ACOS improvements
- Strong proficiency in bulk file operations - experience with bulk file creation, optimizations, and strategic campaign management
- Excellent analytical skills with the ability to translate data into actionable strategies
- Expert-level proficiency in Excel/Google Sheets, including pivot tables, complex formulas, and data manipulation
- Deep understanding of Amazon metrics (ACOS, TACOS, STR, CVR, CPC, impression share, etc.) and their business impact
- Proven ability to work independently while managing multiple client accounts and meeting aggressive deadlines
- Opportunity to drive revenue growth through data-driven advertising strategies
- Chance to develop and implement keyword strategies that drive business results
- Collaborative team environment
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