Digital Marketing Strategist
4 days ago
Role Summary
We are seeking a Digital Marketing Strategist who will play a vital role in driving our company's marketing efforts forward. As the subject matter expert on utilizing marketing technologies, this individual will be responsible for aligning digital marketing strategies with our business goals, implementing marketing automation tools, optimizing SEO, ensuring website privacy compliance, and providing data and reports to the leadership team.
This role requires effective coordination with internal team members as well as outside vendors to align marketing efforts across the organization. The ideal candidate will have extensive experience with web development skills, including HTML, SQL, CSS, and JavaScript, as well as strong email sequencing and campaign experience.
Key Responsibilities:
- Evaluate, implement, and improve marketing technologies using best practices
- Design, implement, and continuously improve processes
- Create and manage email campaigns
- Conduct competitor and industry research
- Frequently stay up-to-date on LinkedIn marketing best practices
- Report on website and SEO performance monthly
- Implement website enhancements, including design, optimization, performance, functionality, quarterly audits, and security
- Serve as a marketing technology subject matter expert
- Manage tasks and projects
Qualifications:
- A Bachelor's degree in a related field is preferred
- Experience with developing WordPress websites and blogs
- Strong project management skills with Asana or similar tools
- Possesses Google Suite skills, including Google Docs and Google Sheets
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