
Digital Retail Sales Lead
5 days ago
The primary objective of this role is to spearhead sustainable revenue growth and expand market presence across all third-party online sales channels.
Core responsibilities include developing and executing promotional campaigns in collaboration with marketplace and retail partners, tracking performance against sales targets and KPIs, and proactively managing risks related to pricing compliance, brand representation, and channel conflicts.
- Establish and deliver annual sales targets, trade terms, and growth plans for online marketplace and e-retail accounts.
- Define and execute annual sales targets for each key online marketplace and strategic e-retail partner in line with overall commercial objectives.
- Develop joint business plans with partners to drive sustainable growth, incremental sales, and market share expansion.
This role works cross-functionally with Marketing, Sales Operations, and other Sales Channel teams to ensure consistent brand positioning, synchronized promotional calendars, and optimized inventory planning across all third-party platforms.
The Digital Retail Sales Manager manages the full lifecycle of partner relationships from negotiating commercial terms to developing and executing joint business plans that deliver strong sell-in and sell-through performance. The role safeguards brand equity and price integrity across all external digital shelves, aligning with the company's broader direct-to-consumer (D2C) and omnichannel strategy.
Key Responsibilities- Negotiate co-marketing activities, mega-sale campaigns, and promotional slots with online partners.
- Lead negotiations for participation in campaigns such as major shopping events.
- Secure prime promotional slots, homepage placements, and in-app features to maximize exposure and sales.
This role contributes to strengthening the brand's visibility, competitiveness, and profitability in the digital retail landscape while upholding high standards of brand integrity, customer experience, and commercial performance.
Reporting to senior leadership, the Digital Retail Sales Manager ensures consistent brand positioning, synchronized promotional calendars, and optimized inventory planning across all third-party platforms.
Requirements- Education: Bachelor's degree in Business Administration, Marketing, or a closely related field.
- Experience: 5-7 years of progressive experience managing online marketplaces and/or key online retail accounts within consumer-facing industries; demonstrated success in owning revenue targets and driving sales growth through third-party digital channels.
This role requires excellent negotiation, partnership development, communication, stakeholder management, and results-driven skills with high accountability.
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