
Data-Driven Marketing Specialist
2 days ago
We're seeking a Business Intelligence Specialist to support our Digital Marketing team. This role involves working closely with various teams to identify business requirements, analyze data, and develop solutions that drive growth.
Key Responsibilities:
- Analyze data from digital marketing platforms (e.g., Google Analytics, social media analytics) to track key performance indicators, identify trends, and provide actionable insights for campaign optimization and business growth.
- Develop reports and dashboards that empower marketing and other relevant teams to utilize data and information effectively for informed decision-making, strategic planning, and performance optimization.
- Communicate effectively with stakeholders, presenting data-driven insights and recommendations to secure buy-in and support for digital marketing projects and initiatives.
- Analyze digital marketing processes, identify areas for improvement, and recommend and implement solutions to enhance efficiency and effectiveness.
- Contribute to the development and refinement of our overall digital marketing strategy, aligning it with business objectives and market trends. Identify opportunities for growth and innovation within the digital landscape.
- Support teams in the development and execution of digital marketing campaigns across various channels to achieve specific business goals.
- Provide support to marketing teams in managing digital marketing resources (personnel, tools) effectively to support project implementation and maximize ROI.
Requirements:
- Experienced candidates with 4+ years of experience as a business analyst, consultant, or similar role preferably in the field of e-commerce, marketing, or technology are preferred
- Extremely tech savvy, able to pick up new software and applications quickly
- Must have proficiency in Microsoft Excel, Google Workspace and project management tools
- With good knowledge of various reporting and data analysis tools and methodologies
- Good communication and problem solving skills - analytical, innovative, and has a creative mindset
- Highly adaptable to change and fast-paced environment
- Good communication and presentation skills
We Offer:
- A dynamic and supportive working environment
- Medical benefits
- Training courses
- Flexible remote working arrangements
About Us:
We're a rapidly growing Alternative Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. We ship internationally to a diverse range of customers and we're proud to be one of the leading brands worldwide in the alternative jewelry space.
We're passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.
We learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.
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