Integrated Marketing Manager
7 days ago
Job Overview:
We are seeking an experienced Integrated Media Manager to join our team at Publicis Groupe. The ideal candidate will have a strong background in advertising, media planning, and campaign execution.
- Key Responsibilities:
- Manage comprehensive campaigns with responsibility for daily client and account management, strategic planning, recommendations, and problem-solving associated with creation, development, and implementation of successful integrated ad campaigns.
- Act as a primary advocate for clients' brands, ensuring brand consistency across all projects, and acquire thorough knowledge of clients' businesses to meet objectives.
- Supervise and mentor junior team members in their direct responsibilities, enabling exceptional performance from the team and ensuring accuracy of team communications.
- Maintain ongoing tracking of media spend across all channels and ensure all campaigns spend to goal and do not exceed approved budgets.
- Responsible for creation, analysis, and presentation of post-campaign summary reports.
- Evaluate plan options and communicate Agency recommendation to clients using Nielsen Media Impact.
- Initiate and review reports, trends, results, and interpret data to make proactive strategic recommendations to advance business initiatives.
- Effectively collaborate with cross-functional agency teams to ensure flawless execution of plans.
- Maintain good rapport with sales representatives and vendors to negotiate efficient rates and secure added value.
- Manage the flow of client media-related issues based on changes in direction, goals, and budgets.
- Demonstrate excellent attention to detail and follow-through skills.
- Serve as a role model with a positive attitude and facilitate a team environment.
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