
Digital Content Catalyst
3 days ago
We're looking for a talented Content Creation Specialist to join our team. As a key player in our content strategy, you'll be responsible for creating engaging ad creatives that drive results.
Your mission is to deliver high-performing content that resonates with our audience and drives conversions. You'll work closely with our design teams, UGC creators, and performance marketers to ensure a consistent flow of compelling content across various platforms.
- Partner with internal design teams to brief and request static and video assets for paid campaigns.
- Source, brief, and manage UGC creators and agencies to deliver fresh video content daily.
- Translate campaign objectives into clear creative briefs that drive measurable outcomes.
- Build and maintain a pipeline of performance-ready content across TikTok, Meta, Google, and other paid platforms.
- Work with the Performance Marketing Manager to review creative performance (CTR, CVR, success rates) and iterate quickly.
- Stay ahead of UGC and short-form content trends to keep our ads relevant and engaging.
- 3-5 years of experience in content management or marketing.
- Proven experience producing UGC-led video ads in partnership with creators or agencies.
- Strong understanding of paid platforms (Google, Meta, TikTok) and what makes content convert.
- Strong project management skills; comfortable managing multiple creative streams at once.
- Data-driven with a keen eye for performance metrics (CTR, engagement, conversion).
- A team player who can collaborate across creative, external partners, and performance teams.
- Demonstrated use of AI tools to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
We value hard work and relentless drive. Our team is passionate about delivering maximum impact and striving to learn, improve, and excel in our roles.
Growth mindset: We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Impact-oriented: We focus on results, always aiming for the best possible outcomes and timelines.
Speed and Grit: We move fast and have a bias for action, all to deliver maximum impact and tackle challenges head-on.
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