
Senior Digital Marketing Professional
17 hours ago
This is a key role that involves strategically planning and executing digital marketing campaigns to drive online growth.
The ideal candidate will have a Bachelor's degree in Marketing or a related field and 3-5 years of experience in digital marketing. They should be proficient in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, and WordPress.
Responsibilities include:
- Developing and managing comprehensive paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
- Conducting in-depth keyword research and implementing SEO best practices to improve organic search rankings.
- Implementing local SEO and referral links to build the authority of divisional webpages.
- Overseeing website management, ensuring it is user-friendly, up-to-date, and optimized for search engines.
- Administering and maintaining WordPress websites, including theme and plugin updates, content management, and troubleshooting.
- Monitoring and analyzing website performance using tools like Google Analytics and providing actionable insights.
- Collaborating with the content team to create engaging and SEO-friendly content.
Key skills and qualifications required include:
- Bachelor's degree in Marketing or a related field.
- 3-5 years of experience in digital marketing, preferably in the industry.
- Expertise in WordPress site management, including content updates, webpage creation, plugins, and site maintenance.
- Proficiency in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, and WordPress.
- Strong knowledge of both onsite and offsite SEO best practices.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong communication and interpersonal skills.
- Excellent organizational and project management skills.
We are looking for a highly skilled Digital Marketing Specialist who can help us drive our online presence forward. If you are passionate about digital marketing and have the skills and experience we are looking for, please submit your application.
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