Direct Response Lead Generation Specialist
2 days ago
This is a unique opportunity to drive online lead generation through innovative and traditional marketing channels.
Responsibilities:- Develop and execute lead generation strategies across TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels.
- Continuously test and analyze new marketing channels to refine strategies.
- Design growth-focused marketing plans.
- Optimize campaign performance using A/B testing, audience targeting, and conversion tracking.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Stay ahead of industry trends to identify new opportunities for expansion.
- Proven experience in online lead generation or sales with a focus on direct response campaign measurement.
- Strong background in performance marketing, data analysis, and campaign testing.
- A hands-on, test-and-learn mindset with the ability to move quickly.
- Excellent communication and leadership skills.
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