
E-Commerce Growth Strategist
1 week ago
About Our Organization
We are a leading provider of sunless tanning solutions, combining luxury skincare with professional tanning technology.
Our products are cruelty-free, vegan and enriched with natural and organic ingredients such as argan oil and aloe vera to nourish the skin while delivering a flawless, long-lasting bronze glow.
We cater to both salon professionals and at-home users across the globe, offering a range of innovative formulations that support clean beauty.
About the Opportunity
This is a hands-on, full-stack marketing role that involves owning the digital marketing strategy and e-commerce performance across all customer-facing storefronts, including Shopify, Amazon and eBay.
You will help shape our tech stack and select the right email, automation and performance tools to support international growth. This role includes ownership of email marketing to distributors and salons, including campaign development, platform selection and execution.
Key Responsibilities
- Manage, optimize and grow regional Shopify storefronts and marketplace shopfronts (Amazon and eBay)
- Create and maintain product listings, including imagery, descriptions, SEO, category alignment and compliance
- Build and execute promotional campaigns across website, email, social, paid media and marketplaces
- Set and manage social business storefronts (e.g. TikTok), integrated with Shopify as necessary
- Develop and manage email marketing campaigns for both B2C (consumers) and B2B (distributors, salons, educators), using a platform of your choosing
- Lead digital advertising across Meta, Google and TikTok Ads, and optimize campaign performance
- Brief and/or create campaign assets - including banners, landing pages, email content and marketplace visuals
- Monitor performance using GA4, marketplace dashboards and ad/email analytics
- Collaborate with internal and external partners to ensure unified messaging and market alignment
- Drive continuous improvement of the e-commerce tech stack and marketing automation workflows
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