Digital Content Lead

22 hours ago

Makati City, National Capital Region, Philippines beBeeStrategist Full time ₱4,000,000 - ₱6,000,000
Job Description

The Content Strategist will lead the development and execution of content initiatives across all digital platforms, while fostering a strong, engaged community around lifestyle brands.


Key Responsibilities
  • Content Strategy Development: Develop and implement a content strategy that aligns with each brand's goals, voice, and customer journey from awareness to loyalty
    • Define content pillars, formats, personas, and distribution channels aligned with brand goals
    • SEO Optimization: Conduct keyword research and ensure all content is search engine optimized to boost organic traffic
    • Create and edit content: Write and refine engaging, on-brand content across various formats (blogs, social posts, email, etc.)
    • Manage content calendar: Plan, schedule, and track content production and publication
    • Collaborate cross-functionally: Work with internal teams and subject matter experts to craft valuable, insight-driven content
    • Oversee content creators/affiliates: Manage freelancers and vendors to ensure quality, consistency, and timeliness
    • Monitor and analyze performance: Track key metrics to evaluate impact and continuously improve content strategy
  • Community Building: Build and nurture active communities across digital platforms to drive loyalty and advocacy
    • Respond to comments, inquiries, and messages across channels
    • Create engaging community content and activations
    • Collaborate with users and advocates for UGC and testimonials
  • Cross-Functional Collaboration: Ensure cohesive messaging and collaboration across marketing, sales, product
    • Align with internal teams on campaigns and messaging
    • Gather insights from product and support teams for content ideas
    • Coordinate content needs with performance marketing, retail, and customer support teams
  • Data-Driven Decision Making: Use data to refine content strategy and improve ROI
    • Track and analyze performance metrics
    • Run A/B tests and identify optimization opportunities
    • Regularly report content performance

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