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Digital Content Writer
2 weeks ago
Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.
We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world's most complex challenges and deliver more impact together.
Role description:
The Digital Content Writer is responsible for crafting compelling, creative, and audience-focused content that builds brand awareness, drives engagement, and supports marketing and business objectives. This role works closely with cross-functional teams to produce high-quality, on-brand digital copy for a range of channels, ensuring alignment with strategic priorities and consistent messaging.
Role accountabilities:
The Digital Content Writer develops compelling, audience-focused copy that supports brand, marketing, and business objectives across digital platforms. This role combines creative storytelling with strategic messaging, ensuring all content is accurate, engaging, and aligned with our brand voice. The position also supports content process improvement, and contributes to administrative tasks that keep the Content Team running smoothly.
Qualifications & Experience:
1. Content Development (80%)
- Create engaging content for websites, landing pages, email campaigns, social media, video scripts, and other digital platforms.
- Develop creative ideas and storytelling concepts to enhance brand presence and support campaign objectives.
- Collaborate with Marketing, Campaigns, SEO, and Research teams to understand audience insights and personas, campaign / product details, and market positioning.
- Optimize copy for search engines (SEO) to improve reach and visibility.
- Review and refine digital content based on stakeholder feedback and performance metrics.
2. Process Management (10%)
- Identify process bottlenecks and recommend solutions to improve workflow efficiency.
- Maintain and update content style guidelines and the team's knowledge database.
3. Administrative Duties (10%)
- Keep project trackers, content calendars, and reporting tools accurate and up to date.
- Contribute to internal engagement initiatives and knowledge-sharing sessions.
- Provide administrative support for marketing and content-related activities as needed.
Qualifications, skills & experience:
- Bachelor's degree in English, journalism, communications, marketing, or related field preferred
- Minimum 6 years of experience in digital content writing, preferably in an agency, marketing, or professional services environment.
- Strong understanding of digital marketing, SEO, and audience engagement strategies.
- Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style.
- Excellent stakeholder management skills, including strong coordination, organization, and communication abilities.
- Proficiency in Microsoft Office Suite, with working knowledge of SEO tools, website content creation, and managing content across major social media channels
Why Arcadis?
We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It's why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.
You'll do meaningful work, and no matter what role, you'll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.
Together, we can create a lasting legacy.
Join Arcadis. Create a Legacy.
Our Commitment to Equality, Diversity, Inclusion & Belonging
We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a 'people first' business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.
