
Business Development Growth Specialist
16 hours ago
Business Development Growth Specialist
Job DescriptionWe are seeking a talented Business Development Growth Specialist to join our team. The successful candidate will be responsible for designing and executing highly effective outbound campaigns using the latest tools and AI-driven approaches.
The primary mission of this role is to develop scalable, personalized outreach systems that generate qualified leads and meetings for our business. This will involve managing multiple client campaigns simultaneously, ensuring each program is executed with precision, personalization, and measurable results.
If you have experience in B2B marketing initiatives such as lead magnets, content, and inbound channels, that's a strong bonus — but your core focus will be on outreach effectiveness.
Key Responsibilities:
- Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
- Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
- Continuously test messaging, targeting, and cadences to optimize performance.
- Use AI tools to craft tailored outreach messages at scale.
- Build repeatable systems for automating research, list enrichment, and content customization.
- Data & Performance Management:
- Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
- Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
- Run experiments to continually improve conversion rates.
- Multi-Client & Campaign Management:
- Prioritize and balance multiple client campaigns without compromising on quality or performance.
- Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
- Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.
- Supporting B2B Marketing (Secondary Scope):
- Collaborate on lead magnets, landing pages, and content initiatives to support inbound lead flow.
- Align outbound efforts with broader brand positioning and demand generation campaigns.
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