Marketing Analyst Lead

7 days ago


Mandaluyong City, National Capital Region, Philippines Skyrocket Studios Global Full time
Job Overview:

We are seeking an exceptional Digital Marketing Strategist to lead our paid search efforts at Skyrocket Studios Global. As a seasoned professional in the field, you will develop and execute comprehensive paid search strategies that drive results for our clients.


Main Responsibilities:
  • Paid Search Campaign Development:
    • Develop and execute comprehensive paid search campaigns aligned with clients' objectives.
    • Conduct keyword research, ad copy creation, and bidding strategies for optimal campaign performance.
    • Utilize keyword targeting and segmentation to reach relevant audiences across various paid search channels.
  • Team Enablement and Coaching:
    • Provide leadership and enablement for team members, including coaching, mentoring, and training in paid search advertising best practices.
    • Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in paid search management.
  • Pitch Preparation and Execution:
    • Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.
    • Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging paid search advertising expertise.
  • Industry Knowledge and Insights:
    • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
    • Keep abreast of trends and techniques in paid search advertising and ensure these inform strategy.

Key Performance Indicators (KPIs):
  • Timely and successful execution of paid search campaigns.
  • Achievement of target ROAS, CPC, and other relevant performance metrics.
  • Continuous personal and team development in paid search advertising expertise.
  • Positive client feedback and testimonials specifically related to paid search initiatives.


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