Marketing Analyst Lead
7 days ago
We are seeking an exceptional Digital Marketing Strategist to lead our paid search efforts at Skyrocket Studios Global. As a seasoned professional in the field, you will develop and execute comprehensive paid search strategies that drive results for our clients.
Main Responsibilities:
- Paid Search Campaign Development:
- Develop and execute comprehensive paid search campaigns aligned with clients' objectives.
- Conduct keyword research, ad copy creation, and bidding strategies for optimal campaign performance.
- Utilize keyword targeting and segmentation to reach relevant audiences across various paid search channels.
- Team Enablement and Coaching:
- Provide leadership and enablement for team members, including coaching, mentoring, and training in paid search advertising best practices.
- Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in paid search management.
- Pitch Preparation and Execution:
- Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.
- Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging paid search advertising expertise.
- Industry Knowledge and Insights:
- Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
- Keep abreast of trends and techniques in paid search advertising and ensure these inform strategy.
Key Performance Indicators (KPIs):
- Timely and successful execution of paid search campaigns.
- Achievement of target ROAS, CPC, and other relevant performance metrics.
- Continuous personal and team development in paid search advertising expertise.
- Positive client feedback and testimonials specifically related to paid search initiatives.
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