Senior Variable Data Specialist

Role Summary:

We are seeking a detail-oriented and skilled XMPie template developer to create high-quality personalized marketing materials.

The ideal candidate will have expertise in variable data printing concepts, workflows, and technical skills including proficiency in XMPie software suite (uDirect, uCreate, uProduce, Circle), Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.

Key Responsibilities:

• Template Development & Production: Create XMPie templates according to specifications provided through ticket management systems.
• Template Development & Production: Develop variable data templates for print, email, web, and mobile channels.
• Template Development & Production: Implement complex personalization rules, conditional logic, and dynamic content blocks.
• Template Development & Production: Build and configure ADOR (Automatic Dynamic Output Rules) for multi-channel campaigns.
• Template Development & Production: Set up data mappings between templates and customer databases or data sources.
• Technical Implementation: Process incoming tickets and interpret technical requirements, mockups, and brand guidelines.
• Technical Implementation: Configure variable elements including text, images, barcodes, QR codes, and charts.
• Technical Implementation: Create and maintain reusable asset libraries and template components.
• Quality Assurance & Testing: Perform thorough testing of all personalization logic and variable elements.
• Quality Assurance & Testing: Generate proof sets and conduct pre-flight checks before template release.
• Quality Assurance & Testing: Validate data merge accuracy and output across different channels.
• Quality Assurance & Testing: Troubleshoot template issues and resolve technical problems.
• Quality Assurance & Testing: Document template specifications and maintain version control.
• Workflow Management: Monitor and prioritize tickets based on deadlines and business requirements.
• Workflow Management: Communicate with project managers, designers, and stakeholders regarding ticket status.
• Workflow Management: Provide time estimates for template creation and revisions.
• Workflow Management: Maintain accurate ticket documentation and status updates.
• Workflow Management: Collaborate with IT teams on data integration and API connections.

Required Skills and Qualifications:

• Technical Skills: Proficiency in XMPie software suite (uDirect, uCreate, uProduce, Circle).
• Technical Skills: Strong understanding of variable data printing concepts and workflows.
• Technical Skills: Experience with Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.
• Technical Skills: Understanding of database concepts and data file formats (CSV, XML, JSON).
• Professional Experience: 2+ years of experience creating XMPie templates or similar VDP solutions.
• Professional Experience: Demonstrated ability to work with ticketing systems (ServiceNow, Jira, or similar).
• Professional Experience: Experience in print production, prepress, or marketing automation environments.
• Core Competencies: Exceptional attention to detail and accuracy in technical work.
• Core Competencies: Strong problem-solving abilities and logical thinking.
• Core Competencies: Ability to manage multiple projects simultaneously and meet tight deadlines.
• Core Competencies: Excellent written and verbal communication skills.
• Core Competencies: Self-motivated with the ability to work independently.
• Core Competencies: Capacity to interpret creative briefs and technical specifications.
• Preferred Qualifications: XMPie certification or advanced training.
• Preferred Qualifications: Experience with other VDP platforms (Fusion Pro, PrintShop Mail, etc.).
• Preferred Qualifications: Knowledge of postal regulations and mailing requirements.
• Preferred Qualifications: Understanding of marketing automation and customer journey mapping.
• Preferred Qualifications: Familiarity with REST APIs and web services.
• Preferred Qualifications: Experience with version control systems (Git).
• Preferred Qualifications: Background in graphic design or marketing.