Marketing Growth Strategist

7 hours ago

Pasay, National Capital Region, Philippines beBeeAnalytics Full time ₱660,000
Job Overview

The Marketing Operations & Analytics Specialist will drive growth through high-performing campaigns and data-driven strategies.

Key Responsibilities
  • Set up and optimize automated marketing campaigns to drive qualified leads and maximize conversion rates
  • Manage lead-nurturing workflows and customer journey optimization to boost campaign performance
  • Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling
  • Collaborate with the marketing team to execute automation strategies that accelerate growth
Campaign Analytics & Optimization
  • Implement tracking systems for campaign performance and ROI visibility
  • Master campaign attribution to understand which channels drive high-value customers
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness
  • Identify and resolve tracking issues to ensure accurate performance measurement
Performance Reporting & Insights
  • Build dashboards showing campaign ROI, lead quality, and conversion metrics
  • Provide reliable data to marketing specialists and managers to optimize performance
  • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns
Measure of Success

Success will be measured by improvements in campaign metrics like conversion rates and lead quality scores, support for growth targets through optimized automation and attribution, and scalability through efficient campaign operations.

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