Influencer Marketing Coordinator
7 days ago
About The Team
Job DescriptionThis role will focus on driving the growth of Shopee's affiliate program by identifying, onboarding, and managing partnerships with KOL networks, MCNs, and marketing agencies.
Responsibilities- Partner Acquisition & Network Expansion
- Identify and onboard KOL networks, MCNs, and marketing agencies.
- Build and execute strategic partnership initiatives.
- Negotiate terms, contracts, and incentive structures.
- Work closely with partners to acquire and activate high-potential influencers.
- Analyze partner performance and optimize strategies.
- Support partners in structuring their own KOL acquisition funnel.
- Establish strong working relationships with MCNs and agencies.
- Provide partners with training, insights, and data.
- Develop joint marketing initiatives and co-branded opportunities.
Requirements
- Experience in partnerships, influencer marketing, or business development.
- Strong network and understanding of KOL ecosystems, MCNs, and influencer agencies.
- Proven experience in negotiation, contract management, and strategic partnerships.
- Data-driven mindset with the ability to analyze partnership performance and optimize strategies.
- Excellent communication, stakeholder management, and relationship-building skills.
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