Marketing Director

7 days ago


Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time
Job Description:

Gingersnaps seeks a skilled Marketing Officer to lead our brand's growth and expansion.

Main Responsibilities:
• Develop and execute comprehensive marketing plans to amplify the Gingersnaps brand, drive sales, and increase customer engagement.
• Conduct market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns.
• Collaborate with the creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media, ensuring consistent branding.
• Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.
• Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts.

Requirements:
• 3+ years of experience in marketing, with a focus on brand management, digital marketing, and campaign development.
• Strong leadership skills, including managing a team of creative professionals like copywriters and graphic designers.
• A flair for creating child-friendly and engaging content that speaks to families and enhances the Gingersnaps brand.
• Comfort with analytics tools and reporting, focusing on tracking performance and optimizing campaigns.
• A genuine interest in children's apparel and a desire to help build a brand that resonates with both kids and parents.
• Ability to work collaboratively and thrive in a fast-paced, dynamic environment.
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