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Regional Marketing Director

1 week ago

Pasig, National Capital Region, Philippines IDP Education Ltd Full time

IDP Education Ltd is a leading international education service provider, operating in over 50 countries with a team of 7,000+ professionals. Our mission is to deliver exceptional results to students, test takers, and partners worldwide.

The Head of Student Recruitment will be responsible for developing and executing effective marketing strategies and tactics to drive revenue and profit objectives. This includes managing new generation activities, identifying lead opportunities, and recommending expansion of marketing activities to leverage them for the Country Director.

Key Responsibilities
  • Develop comprehensive marketing plans to support country student placement and IELTS volume goals, including multi-channel campaigns and lead sources for successful execution.
Event Execution
  • Plan, schedule, and execute marketing activities for IDP events, ensuring strategic goals and brand positioning are met.
Web Presence
  • Develop SEO/SEM strategies for IDP's website, including content for student engagement, maintain and update the local website, and leverage other electronic marketing mechanisms to position IDP effectively with clients and students.
Institutional Outreach
  • Work with Office Managers to develop and execute effective outreach plans among institutions.
Content Production
  • Provide creative marketing content solutions within budget, managing material development and production, and ensuring high accuracy in all content creation.
Partner Relationships
  • Identify and manage vendors and agencies for business success, build relationships with third parties for high-quality IDP outcomes, and ensure timely delivery of outputs.
Campaign Evaluation
  • Utilize CRM and tools like Google Analytics to evaluate marketing campaigns, track lead generation, and escalate issues for improved lead quality and number of qualified leads.