Product Development Director

2 days ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time ₱900,000 - ₱1,200,000

Being a leader in product development means having the opportunity to cultivate future leaders, enhance skills and unlock talents. You will grow into a well-rounded individual by working with us.

We provide tools to excel at your job and help you unleash your full potential, secure your future and lead a fulfilling career.

Making meaningful contributions to our nation's economic and social development is a chance you have when working with us.

A life of purpose is within your reach.

Position Title

Head, Product Management Department

This position is responsible for leading a team in developing consumer loan products through campaigns and ensuring compliance with regulatory and credit policies of the Bank via policy-setting.

Key Responsibilities
  • Develops and maintains product program manuals covering all aspects of each product or service, including market environment and competition, target market, pricing and profitability, distribution, resource requirements, commercialization / marketing and promotions.
  • Provides market and competitive scans, evaluates comprehensiveness, competitiveness and marketability of consumer loan product offerings.
  • Manages online platforms and digital communications overall.
  • Performs lead nurturing functions such as pre-screening, recommendation for approval and completion of loan documents.
  • Collaborates with Analytics, Brand, Communications and Marketing Technology Group for necessary above or below the line promotion, advertising and targeted campaigns to increase sales and product take-up.
  • Prepares campaign profitability analysis versus promo and marketing spends.
  • Crafts an end-to-end leads generation process and applicable customer journey for campaign launches and 'always on' marketing together with Analytics, Brand, Communications and Marketing Technology Group.
  • Spearheads test programs to assess the current market to augment consumer loan portfolio and improve performance quality.
  • Manages leads derived from online sources and supervises campaign execution, including hiring and training project hires, daily monitoring of campaign stats versus KPIs, MIS reports for post mortem.
  • Monitors campaign uptake and recommends changes when necessary to ensure that campaign KPIs and metrics are met.
  • Recommends and proposes new product offerings attuned to the ever-changing needs of the market, responsible for its development and marketability.
  • Coordinates with Compliance, Information Security, Anti-Money Laundering, Office of the General Counsel, and/or Business Systems Divisions for product- and policy-related matters as deemed necessary.
  • Drives department's internal and external audit findings to resolution; prepares data supplementary to regulatory reports.
  • Performs other related functions assigned from time to time.
Requirements
  • Bachelor's degree in Business Administration, Finance, Marketing, or a related field, with Master's degree being an advantage.
  • At least 6 years proven experience in developing and managing consumer loan products and campaigns.
  • Strong analytical skills in market research, product profitability, and performance metrics.
  • Leadership in managing cross-functional teams and digital platforms.
  • Deep understanding of banking regulations, credit policies, and compliance coordination.

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