PO Marketing Strategist
1 week ago
The POS Marketing Strategist will focus on Point of Sale Marketing strategies, including product marketing and conversion optimization for both online and offline POS financing. Key responsibilities include analyzing marketing campaigns, developing strategies to improve product visibility and adoption, and working closely with designers to create effective conversion flows.
Your Day-to-Day:- Analyze POS marketing campaign performance and product adoption rates
- Conduct market research on POS financing trends and competitor offerings
- Evaluate marketing strategies and forecast performance across different channels
- Provide recommendations on marketing improvements and campaign strategies
- Generate reports and presentations on marketing performance for stakeholders
- Monitor conversion rates and suggest optimizations for both online and offline channels
- Analyze customer behavior and purchasing patterns at point of sale
- Collaborate with designers, business owners, including merchant partners to create effective conversion flows for POS financing
- Assist in defining marketing requirements and creating campaign briefs
- Conduct A/B testing for marketing materials and conversion funnels
- Visit merchant locations to observe customer interactions and gather insights
To be successful in this role, you should have a Bachelor's degree in Marketing, Business, or a related field, along with 1-2+ years of experience in marketing analysis, preferably in e-commerce or retail. You should possess strong analytical and creative problem-solving abilities, excellent written and verbal communication skills, and proficiency in marketing analytics tools.
A basic understanding of UX/UI principles for conversion optimization is also beneficial. The ideal candidate should be able to manage multiple projects and prioritize effectively, with the ability to work in a fast-paced environment.
About the Role:This is a fantastic opportunity for a skilled marketing professional to join BillEase as a POS Marketing Strategist. In this role, you will play a key part in driving business growth through strategic marketing initiatives. We are looking for someone who is passionate about marketing and has a strong analytical mindset.
As a member of our team, you will have the opportunity to work on a variety of exciting projects, collaborate with experienced professionals, and develop your skills in a dynamic and supportive environment.
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