Marketing Strategist
5 hours ago
Location: Undisclosed ( Remote or On-site )
Salary: $85,000 - $110,000 per annum (dependent on experience)
About the RoleWe are seeking a highly skilled Marketing Strategist to join our team at ESCA Engineering. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing campaigns that drive brand awareness and customer engagement.
You will lead internal and external marketing initiatives, manage campaigns, and analyze market trends to identify opportunities for growth. Your role will involve collaborating with various departments to ensure cohesive and effective marketing efforts while building and maintaining relationships with key stakeholders.
Key Responsibilities- Develop and implement marketing strategies that align with company objectives, ensuring a strong brand presence and engagement.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape, providing actionable insights to inform marketing strategies.
- Oversee the creation of compelling marketing materials, including digital content, brochures, and presentations, ensuring consistency and alignment with brand guidelines.
- Manage digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns, to drive online traffic and customer engagement.
- Organize and execute promotional events, trade shows, and other marketing activities to increase brand visibility and generate leads.
- Work closely with sales, product development, and other departments to ensure marketing efforts are integrated and aligned with business goals.
- Track and analyze the performance of marketing campaigns, using key performance indicators (KPIs) to measure success and optimize strategies.
- Manage the marketing budget effectively, ensuring cost-efficiency and maximizing return on investment (ROI).
- Cultivate and maintain relationships with media, partners, and other external stakeholders to enhance brand awareness and opportunities for collaboration.
To succeed in this role, you will need:
- Bachelor's/College Degree in Marketing, Business Administration, Communications, or a related field from a reputable institution.
- Demonstrable experience in marketing roles, preferably within the Engineering, Construction, or related industries.
- Proven track record of engaging with both local and international clients, demonstrating cultural sensitivity and effective communication.
- A minimum of 3-5 years of hands-on experience in marketing, with a strong understanding of industry dynamics and best practices.
- Proficiency in utilizing MS Office applications and marketing tools to streamline processes, analyze data, and create compelling reports.
- Proficiency in digital marketing platforms, including social media, email marketing, and content management systems.
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