Marketing Strategist
3 days ago
We are a leading fintech company that offers innovative payment solutions to enhance the shopping experience for our customers. Our brand is built on the principles of speed, convenience, and ease, making us the go-to choice for those looking to make purchases without hassle.
Job DescriptionThe POS Marketing Strategist will play a crucial role in developing and executing marketing strategies to improve product visibility and adoption for our point-of-sale financing products. This includes analyzing campaign performance, conducting market research, and collaborating with designers to create effective conversion flows.
Key Responsibilities- Analyze marketing campaign data to identify areas for improvement and develop strategies to increase product awareness and conversion rates
- Conduct market research on POS financing trends and competitor offerings to stay ahead of the competition
- Evaluate marketing strategies and forecast performance across different channels to optimize results
- Collaborate with cross-functional teams, including designers and business owners, to create effective marketing materials and campaigns
- Develop and implement A/B testing for marketing materials and conversion funnels to continuously improve performance
- Visit merchant locations to gather insights on customer behavior and purchasing patterns at point of sale
- Bachelor's degree in Marketing, Business, or related field
- 1-2+ years of experience in marketing analysis, preferably in e-commerce or retail
- Strong analytical and creative problem-solving abilities
- Excellent written and verbal communication skills
- Proficiency in marketing analytics tools
- Knowledge of SQL and skills in Excel are preferable, but not required
- Experience with data visualization tools is a plus
- Ability to manage multiple projects and prioritize effectively
- Understanding of POS systems, financial products, and retail marketing is beneficial
We offer a competitive salary range of $60,000 - $80,000 per annum, depending on experience and qualifications. Additionally, you can expect a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
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