
Digital Marketing Specialist
2 weeks ago
This role involves managing and optimizing online campaigns to drive traffic, increase conversions, and maximize ROI.
Key Responsibilities:- Audit existing campaigns to identify areas for improvement.
- Create, manage, and optimize online campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
- Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
- Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
- Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
- Review existing research, conduct new interviews, and analyze comments to gain insights into the target audience.
- Collaborate with stakeholders to align online campaigns with overall marketing objectives.
- Stay up-to-date with industry trends and best practices in digital advertising.
- Bachelor's degree in Marketing, Advertising, or a related field.
- Analytical mindset and ability to interpret campaign data to drive results.
- Prior experience as a Digital Marketing Specialist or similar role.
- Strong knowledge of digital marketing platforms (Google Ads, Bing Ads, etc.).
- Proficiency in managing and optimizing online campaigns.
- Ability to conduct keyword research and optimize ad copy.
- Google Ads certification is a plus.
- E-commerce conversion optimization experience.
- Ability to assess and explain default settings across various paid advertising platforms.
- Proactive, adaptable, and flexible individual.
- Highly professional and collaborative team player.
- Willingness to go the extra mile to achieve desired outcomes.
- Commitment to continuous improvement and professional development.
We offer a dynamic and innovative environment where you can grow and make a real impact. Collaborate with passionate individuals and take the next step in your career.
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