Digital Commerce Advertising Specialist

4 hours ago

Manila, National Capital Region, Philippines Sagan Full time

Company Overview:

Sagan is a premier membership community connecting top executives, founders, and CEOs with international talent. We bridge the gap between global professionals and US-based businesses, fostering career growth opportunities.

About Sagan:

We partner with high-performing e-commerce brands to help them scale through data-driven digital marketing strategies. Our mission is to empower businesses to reach their full potential through expert online advertising campaigns and strategic guidance.

Position Overview:

The Digital Commerce Advertising Specialist will manage and optimize paid advertising campaigns for e-commerce clients. This role requires in-depth knowledge of Google Ads, conversion tracking, and campaign optimization strategies to maximize ROI for our clients. You will be responsible for developing, managing, and scaling successful Google Ads campaigns to drive revenue growth.

Key Responsibilities:

  • Campaign Management:
  • Develop, execute, and manage Google Ads campaigns for e-commerce clients across search, display, and shopping ads.
  • Optimize campaigns for maximum ROI through regular adjustments, A/B testing, and data analysis.

  • Data Analysis & Reporting:
  • Analyze campaign performance data and provide actionable insights.
  • Create regular reports for clients, highlighting key metrics, trends, and results.

  • Strategy Development:
  • Collaborate with clients to understand their business goals and create tailored Google Ads strategies.
  • Identify opportunities for improvement and growth through keyword research, audience targeting, and ad copy optimization.

  • Budget Management:
  • Manage client budgets effectively, ensuring optimal allocation and utilization of ad spend.
  • Monitor performance to ensure campaigns stay within budget while achieving performance goals.

  • Client Communication:
  • Maintain clear and consistent communication with clients regarding campaign performance, results, and next steps.
  • Provide strategic recommendations to help clients achieve their goals and drive business growth.

Qualifications:

  • Proven experience managing Google Ads campaigns, especially for e-commerce businesses.
  • Strong knowledge of Google Ads platforms, including Google Shopping, Display Network, and Search Ads.
  • Ability to analyze data and make performance-driven decisions.
  • Experience in budget management and scaling paid campaigns.
  • Strong communication skills, both written and verbal.

Nice-to-Haves:

  • Experience with other paid media platforms (e.g., Facebook Ads, Bing Ads).
  • Familiarity with Google Analytics and conversion tracking setups.

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